Clothing retailer Abercrombie & Fitch begs the Jersey Shore cast to stop wearing their products.
In a statement released yesterday, the company offers up money to Mike ‘the Situation’ Sorrentino and the rest of the cast of MTV’s hit reality show if they’ll agree to stop wearing A&F clothing.
“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have also extended this offer to other members of the cast, and are urgently waiting a response.”
MTV’s thinks it’s all for publicity on the company’s part: “It’s a clever PR stunt, and we’d love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television.”
DJ Pauly D fired back at the company yesterday via Twitter. He shared a photo of A&F’s shirt that clearly uses the Jersey Shore’s tag of “GTL (aka gym, tan, laundry): “Hmmm if They Don’t Want Us To Wear Those Clothes Why Make GTL Shirts #yourPRsux.”
He’s got a good point – they are obviously profiting from the whole Jersey Shore phenomenon.
Do you think the cast wearing the A&F brand turns you off as a potential buyer?
Photos by Wenn.com & Pauly D’s Twitter